Trade Marketing Specialist

p /ppspan style=strongIf you’ve worn a pair of glasses, we’ve already met./strong/span/ppbrspan style=We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over strong150 countries/strong access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi amp; Viganò and the GrandVision network), and leading e-commerce platforms./span/pp /ppspan style=Join our global community of over strong190,000/strong strongdedicated/strong strongemployees/strong around the world in driving the transformation of the eyewear and eyecare industry./span/pp /ppspan style=Discover more by following us ona href=https://www.linkedin.com/company/essilorluxottica target=_blank rel=noopener LinkedIn/a! /span/pp /ppspan style=strongYour #FutureInSight with EssilorLuxottica/strong/span/ppspan style=Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible./span/pdivdiv /divdivspan style=strongJob Overview:/strong/span/divdiv /divdivspan style=We are looking for a Trade Marketing Specialist responsible for planning and executing B2B and B2C marketing activities with a strong focus on trade marketing and in‑store brand visibility. The role includes working with optical clients to implement marketing strategies, coordinating visual merchandising projects, managing POS materials, and creating/adapting marketing content./span/divdivbrspan style=You will analyze the effectiveness of marketing initiatives, collaborate closely with internal sales team and external clients as well as agencies, and support cross‑market projects within central brand guidelines. The position also involves participation in digitalization and new technology projects within the optical industry, including the introduction of innovative products such as Ray-Ban Meta - eyewear powered by artificial intelligence./span/divdiv /divdiv /divh2strongspan style=Your responsibilities:/span/strong/h2p /p/divdivulli style=list-style-type:nonespan style=Planning, coordinating, and executing marketing activities in the local market (B2B and B2C), with a strong focus on trade marketing and in-store brand visibility/span/lili style=list-style-type:nonespan style=Collaborating with selected clients (independent optical stores, optical chains) to implement marketing strategies and new product categories/span/lili style=list-style-type:nonespan style=Planning visual merchandising projects aligned with central guidelines, with a strong emphasis on innovative solutions/span/lili style=list-style-type:nonespan style=Managing orders for POS materials produced centrally and locally/span/lili style=list-style-type:nonespan style=Creating and adapting marketing content (seasonal campaign graphics for selected brands in shop windows and small trade marketing materials enhancing brand visibility in optical stores)/span/lili style=list-style-type:nonespan style=Analyzing the effectiveness of marketing activities and recommending improvements/span/lili style=list-style-type:nonespan style=Collaborating with internal departments (sales, product, training) and external agencies (creative, production)/span/lili style=list-style-type:nonespan style=Working with the regional team and other markets within central guidelines regarding brand marketing materials, knowledge exchange, and preparation of analyses and reports for the headquarters (Excel, PowerPoint)/span/lili style=list-style-type:nonespan style=Participating in projects related to digitalization and new technologies in the optical industry/span/lili style=list-style-type:none /li/uldivh2strongspan style=Our requirements:/span/strong/h2p /p/divdivdivdivulli style=list-style-type:nonespan style=Minimum 3–4 years of experience in marketing, trade marketing, or category management in the fashion/lifestyle/optical/electronics sector/span/lili style=list-style-type:nonespan style=Ability to build strong client relationships and manage projects in a B2B environment/span/lili style=list-style-type:nonespan style=Excellent analytical skills (trade activity reporting)/span/lili style=list-style-type:nonespan style=Strong organizational skills, independence, and proactiveness/span/lili style=list-style-type:nonespan style=Creativity and the ability to develop engaging marketing content/span/lili style=list-style-type:nonespan style=Proficiency in MS Office; knowledge of data analysis or digital marketing tools is a plus/span/lili style=list-style-type:nonespan style=Very good command of Polish and English, both spoken and written (mandatory)/span/lili style=list-style-type:nonespan style=Out-of-the-box thinking, openness to new technologies and innovations in the optical category/span/lili style=list-style-type:none /li/ul/div/div/div/divp /ppspan style=span style=strongOur Diversity, Equity and Inclusion commitment​/strong/span/span/pp /ppspan style=span style=We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique./span/span/pp /ppspan style=span style=em#LI-AF1 /em /span/span/p