Marketing Manager Turkey - Luxury and Licensed Brands

p /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifstrongIspan style=font-family:arial, helvetica, sans-seriff you’ve worn a pair of glasses, we’ve already met./span/strong/span/ppbrspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifWe are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over strong150 countries/strong access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi amp; Viganò and the GrandVision network), and leading e-commerce platforms./span/pp /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifJoin our global community of over strong190,000/strong strongdedicated/strong strongemployees/strong around the world in driving the transformation of the eyewear and eyecare industry./span/pp /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifuDiscover more by following us ona href=https://www.linkedin.com/company/essilorluxottica target=_blank rel=noopener LinkedIn/a! /u/span/pp /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifstrongYour #FutureInSight with EssilorLuxottica/strong/span/ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifAre you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible./span/pp /pp /ppspan style=font-size:12.0ptspan style=font-family:arial, helvetica, sans-serifContract type - Full Time Permanent/span/span/ppspan style=font-size:12.0ptspan style=font-family:arial, helvetica, sans-serifRole - Marketing Manager - Luxury amp; Licensed Brands/span/span/ppspan style=font-size:12.0ptspan style=font-family:arial, helvetica, sans-serifLocation - Istanbul, Turkey/span/span/pp /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifstrongYour role/strong/span/pp style=text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:#39;Times New Roman#39;, serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serif;color:#333333Tspan style=color:blackurkey is one of the key countries within the EssilorLuxottica Wholesale META region with high growth expectations. The Frames Marketing Manager position has been created with the objective of enhancing the complete frames value proposition within the internal organization as well as to our retail customers and end-consumers. /span/span/pp style=text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:#39;Times New Roman#39;, serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serif;color:blackThis role will report to Marketing Director Turkey Frames amp; Lenses and will be supported by an Assistant Brand Manager. S/He will be a key support to drive the frames category and to implement the marketing strategies for the market. Moreover, the position will be business focused and hence will work closely with many key stakeholders from business/sales to supply chain/operations teams. /span/pp /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifstrongMain responsibilities: /strong/span/pdivullistrongLead the licensed brand portfolio/strong within the Frames Division, driving growth and long-term value creation./lilistrongShape the category strategy/strong in partnership with the Marketing Director—defining positioning, distribution, and pricing to achieve ambitious brand targets./lilistrongTranslate global and META guidelines into impactful local marketing plans/strong, ensuring alignment while championing market-specific needs./lilistrongDeliver compelling trade marketing initiatives/strong including activations, promotions, events, buying days, fairs, and training programs. (Media and social media management will be a minor part of the scope.)/lilistrongMonitor and analyze brand performance/strong, identifying opportunities and implementing corrective actions to maximize results./lilistrongCollaborate cross-functionally/strong with Sales, Finance, and other teams to produce accurate monthly and annual forecasts./lilistrongPrepare insightful performance reviews/strong on a weekly and monthly basis to guide decision-making./lilistrongDrive successful product launches/strong through well-executed go-to-market strategies for new technologies and innovations./lilistrongContinuously improve marketing processes/strong, proactively proposing solutions to enhance efficiency and impact./lilistrongManage and optimize the marketing budget/strong by brand, ensuring alignment with company objectives and tracking revisions throughout the year./lilistrongProvide strategic brand guidance to commercial teams/strong, leveraging field insights to boost sales and strengthen market presence./lilistrongConduct regular competitor analysis/strong to stay ahead of market trends and maintain a competitive edge./lilistrongChampion collaboration and business focus/strong, working closely with stakeholders—especially sales teams—to deliver results./li/ul/divpspan style=font-size:12.0pt /span/ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifstrongMain requirements:/strong/span/pulli style=font-size:12.0pt;font-family:arial, helvetica, sans-serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifDegree in Marketing or Business./span/lili style=font-size:12.0pt;font-family:arial, helvetica, sans-serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifAt least 5 to 7 years of experience in Marketing Department, preferably with proven working experience as Brand / Category Manager within matrix organizations/span/lili style=font-size:12.0pt;font-family:arial, helvetica, sans-serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifAble to influence stakeholders, someone who can manage uncertainty, open to challenges and to foster change./span/lili style=font-size:12.0pt;font-family:arial, helvetica, sans-serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifPassionate about building brands and activating the marketing mix/span/lili style=font-size:12.0pt;font-family:arial, helvetica, sans-serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifCan-do attitude with high level of energy and learning aptitude/span/lili style=font-size:12.0pt;font-family:arial, helvetica, sans-serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifData Analysis and Reporting: Full level of competence / mandatory/span/lili style=font-size:12.0pt;font-family:arial, helvetica, sans-serifspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifFluent English and Turkish/span/li/ulp /pp /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifstrongOur Diversity, Equity and Inclusion commitment​/strong/span/pp /ppspan style=font-size:12.0pt;font-family:arial, helvetica, sans-serifWe are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique./span/p