E-commerce & Digital Marketing Senior Manager

CORE RESPONSIBILITIES: 1. IHEC Sales Management: · Drive sales growth through the IHEC platform by monitoring KPIs and implementing data-driven strategies. · Ensure alignment with overall business goals and budget targets. · Identify opportunities for revenue growth, including customer retention and conversion rate optimization. · Work closely with business partners to secure appropriate site promotion plans and marketing exposure initiatives for each season.   2. E-commerce Operations: · Oversee end-to-end operations of the EC storefront, including inventory management, order fulfillment, and product registration. · Lead performance marketing and sales promotion planning to maximize customer engagement and transactions. · Collaborate with cross-functional teams—including Marketing, Merchandising, Allocation, Retail Operations, Customer Service, and HQ (New York)—to ensure strategic alignment and seamless execution.   3. Marketplace Monitoring & Support · Support the management of third-party marketplace operations, ensuring alignment with the brand’s objectives and performance targets. · Monitor marketplace performance and share key insights with the team, escalating issues to the Marketing & E-commerce Director when necessary.   4. Data Analytics & Reporting: · Conduct in-depth product performance analysis to optimize pricing, inventory allocation, and promotional effectiveness. · Generate detailed sales reports and actionable insights that support decision-making and business forecasting. · Leverage web analytics tools to track customer behavior and drive continuous improvement in online sales performance.   5. Email & Digital Marketing: · Manage email newsletter campaigns to drive customer engagement and retention. · Oversee digital marketing initiatives, including performance tracking and ROI optimization. · Plan and execute Ecommerce marketing through owned and paid channels, including EDM, Search (including SEO) and Paid Media.   6. Customer Experience & Growth Strategy: · Develop and implement customer-centric strategies to enhance the online shopping experience across platforms. · Collaborate with cross-functional teams (Retail, Merchandising, and Client Development) to align online and offline initiatives. · Identify new e-commerce trends and innovations to keep the brand competitive in the digital marketplace.   7. Team Coordination & Development: · Work closely with internal teams to ensure smooth operational workflows and alignment on key objectives. · Support back-office operations and vendor management to improve efficiency. · Provide mentorship and leadership to junior team members, fostering a high-performance culture.