Sephora LVMH
Senior Manager, Marketing Product Development
À propos du poste
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Purpose:
Lead the marketing development of private label <Sephora Collection> in China. The jobholder is responsible in developing product concepts loyal to the global brand equity with answer to unmet needs of local China customers vs. global portfolio offer and take responsibility in developing communication touchpoints that communicate these product concepts.
Duties and Responsibilities:
1. RESPONSIBLE FOR SEPHORA COLLECTION ASSORTMENT STRATEGY AND PLANNING
• Work closely with brand head to develop overall assortments including imported and local developed products.
• Work closely with central team (HQ) to well understand the global-level assortment planning and new developments.
• Plan and initiate local special add-on assortment to make sure the competitive product portfolio thus to support the business purpose.
2. DEVELOP OF CHINA SPECIFIC PRODUCT CONCEPTS
• Be responsible to translate the brand development strategy into rollout-able product concept ideas followed by market analysis and competitor analysis, and to generate into edgy concepts that is actionable by other stakeholders in product development team & QTA team.
• To promptly fuel in new ideas into product plan when witness new trend into market.
• Support on global tag-on projects local landing.
3. EXPANSION OF PRODUCTS COMMUNICATION TOUCHPOINTS
Ensure the brand has the right communication touchpoints to markets followed the global
brand mood board
• To work with S+ creative studio or external creative agency to propose, design product packaging idea with translation into artworks
• To work with external creative agency to generate complete set of assets that could communicate internally to clarify the product concepts including product descriptive concepts, training decks, product sheets; and to work out complete sets of communication for external uses including key visual, pack shots, videos, & VM when possible.
4. BUDGET AND SUPPLIERS CONTROL
• Define budgets used for each projects on idea generation, marketing research tests, artwork creation, communication asset creation depending on business objectives of each launch Monitor the phasing of the spending and ensure payment to be delivered on time
• Lead the team to record related budget in system, monitor its use and ensure its payment.
• Ensure suppliers are spending right amount of resources on briefs to ensure output.
• Negotiate with suppliers when necessary to improve project ROI and manage supplier’s expectation
5. 作为《化妆品监督管理条例》及配套法规所规定“其他直接责任人员”,接受法律法规培训,依规行事,按章操作,承担职责范围内的合法性、合规性及产品质量安全的执行职责。 承担《化妆品监督管理条例》和配套法规,以及公司所规定的 “其他直接责任人员”所承担的责任。
具体参见公司《质量安全责任制》。
As the "other direct responsible personnel" specified in the regulations on the supervision and administration of cosmetics and supporting laws and regulations, the role shall receive training in laws and regulations, act according to regulations, operate according to regulations, and assume the responsibility of legality, compliance and product quality and safety within the scope of responsibilities. Assume the responsibilities of "other direct responsible personnel" specified in the regulations on the supervision and administration of cosmetics and supporting laws and regulations.
See the company's quality safety responsibility system for details.
Qualifications:
- Bachelor degree in marketing related area is a plus
- 6+ years experiences in cosmetic and beauty industry, marketing or product development related. 2+ years of experience in brand building product development specifically
- Great communication skills, including fluent oral and written skills in English and Chinese
- Passion to cosmetic industry, problem-solving enthusiast, fast learner,
- Not afraid in redefining rules with purpose and flexible to adapt changes
- Smart negation skill with external parties
- With balance of macro-environment understanding to micromanagement on details
Main Interfaces:
- S+ product development team
- S+ China marketing team
- S+ Quality and technical assurance team
- Sephora China & global regulatory and legal team
- Sephora China training and marketing teams
- Suppliers (local and oversea)
Here, you will find:
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
- Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.
Join us and belong to something beautiful.