Assistant Digital Marketing Manager

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Duties and Responsibilities:

Focus on digital marketing and media investment strategies to reinforce Sephora China's image as a trend-setting, 'COOL' brand.

Through data-driven, high-efficiency touchpoints, the role delivers improvements in brand visibility, consumer engagement, and omnichannel footfall (driving both online traffic and in-store visits).

Media & Social Campaign Development

1. Plan, develop and implement social & media activations for all Sephora marketing projects including animation, BPS, new brand launch, mono brands repush, SEB and SEPHORIA.
2. Support to elevate brand media strategy and ways of working, ensuring media solutions are insight-led, audience-centric and aligned with brand objectives.
3. Co-work with cross teams to seek innovative approach to build unique brand experience and engage target consumers, e.g. GEO and LBS tech.

Brand owned accounts management  

1. Develop and execute OA content plan aligned with brand DNA and Ecom traffic needs, covering all social platforms (e.g. Wechat, Red, Douyin & Weibo).
2. Develop and implement strategies to grow the follower base through high-quality content.
3. Closely work with Ecom team on traffic tracking and analysis to secure stable organic traffic for DRAGON (mini program).
4. Develop and execute Sephora E-magazine content production to enhance brand leading power in beauty industry.

Daily supportive work with cross functions

1. Co-work with PR team to track consumer social voice and crisis management.
2. Co-work with Retail team to manage store information on Meituan & Dazhong.
3. Co-work with Merch team to manage mono brands content release.

Agency Managemement

1. Manage & monitor all agencies performance.
2. Monitor and constantly improve media efficiency.
3. Develop execution procedure & plan for each campaigns.
4. Set up KPI for all performance reports to evaluate / analysis different online channels and efficiency.

Recommend new digital technology

1. To stay competitive, to find, develop & use new digital tools, technologies and functions to improve online activity and to keep constantly fresh and new

Qualifications:

1. At least 4 years’ experience in similar capacity with multinational organization or beauty industry or top media agency.
2. Bachelor degree. Major in Communications / Journalism / Marketing is preferred. 
3. Strong interpersonal, communication and presentation skill.  
4. Good media and social contacts.
5. Native tongue speaker with good command of English.   
6. Computer literacy (Word, Excel, Powerpoint etc).  

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.