Sr. Manager, Marketing and Communications

Description

B V L G A R I is seeking a Sr. Manager, Marketing and Communications to join its Mexico team!

Reporting to the Country Brand Director in Mexico, with a dotted line to the Regional Sr. Director for Brand Communication & Marketing, this hybrid position is based out of the Mexico City office in Mexico.

 

The Sr. Manager, Marketing and Communications for Mexico will lead the local execution of marketing, communications, PR, and event initiatives in alignment with regional strategy, HQ guidelines, and local business priorities. The role is responsible for strengthening brand visibility, supporting commercial objectives, and ensuring excellence in execution across client, press, trade, and business partner channels.

 

Becoming a BOLD Bvlgari team member means being part of an authentic, passionate work environment, while working for a CONTEMPORARY brand of worldwide renown. Among our most imperative challenges is to recruit BRILLIANT, PASSIONATE, and INNOVATIVE people to join our team.

Les missions

Key Responsibilities:

• Implement the local annual marketing and communication plan for the assigned area, aligned with Regional strategy, HQ guidelines, and local business priorities, in close coordination with the Regional Office and Country Brand Director.
• Develop and execute local press relations initiatives with the Regional PR & Brand team to secure appropriate media coverage and maximize brand awareness and visibility in line with brand objectives.
• Manage the market’s marketing and communication budget with the Regional Office and Finance, ensuring accurate planning, allocation, tracking, and alignment with approved priorities.
• Partner with Regional Trade Marketing and Performance Events teams to develop and implement initiatives that drive sales and strengthen client relationships.
• Define and execute promotional plans across all sales channels, ensuring effective project management and local adaptation of marketing materials (CRM, BTL, etc.) in line with Regional and HQ direction.
• Lead the planning and execution of local customer, press, and trade events, ensuring alignment with business priorities and coordination with key stakeholders.
• Identify and implement sponsorship and branding activations aligned with brand strategy, local opportunities, and regional/HQ direction.
• Monitor and share market trends, competitor activity, launches, and market share insights to support local and regional decision-making.
• Provide regular updates to the Country Brand Director on priorities, initiatives, results, and budget status.

Plan, Execute & Manage – Events & Activations

• Partner with the Regional Office on event concepts, planning, and approvals, ensuring alignment with HQ guidelines, brand objectives, and local priorities.
• Lead the local rollout of regional or HQ-led event concepts and contribute market-relevant ideas where appropriate.
• Oversee vendor selection and production of event materials, including invitations, menus, gifting, and collateral, in line with approval processes.
• Prepare post-event reports and ROI analysis, highlighting results, learnings, and recommendations.
• Ensure timely invoice processing and accurate budget tracking for all marketing and event activities.

Wholesale Co-op Plans, Events & Activations

• Define the market co-op strategy with the BP Manager, aligned with regional priorities and local business objectives.
• Oversee co-op plan approvals, budget allocation, and execution with the Regional Office and relevant stakeholders.
• Track and report co-op activation results and ROI, sharing key outcomes with stakeholders.

Budgets

• Work with the Regional Office and Finance on budget planning, allocation, control, and reforecasting.
• Monitor performance and maintain accurate budget files, ensuring visibility on YTD status and key updates.
• Recommend adjustments based on business priorities, ROI, and approved plans.

Public Relations & Branding Activities

• Develop and execute PR and branding activities in line with regional strategy, HQ guidelines, and local priorities.
• Recommend actions to strengthen brand positioning across visibility, communication, and digital and traditional channels.
• Ensure a consistent Bulgari brand image across all local initiatives.
• Build and maintain relationships with press and KOLs.
• Manage social media coverage and liaise with influencers for local initiatives, following Regional guidance and approval processes.
• Support the development of PR reports for HQ, ensuring timely, accurate, and relevant market feedback.

Profil

Key Requirements: Bachelor’s degree in Communications, Marketing or Business Administration required. MBA a plus. Minimum of 8-10 years retail marketing experience, including CRM, Client Experience, Events and Visual Merchandising. PR experience in the regions mentioned, with particular knowledge of the Mexican editorial market (editorial negotiations, planning, influencer relationships, DMR/Editorial Link, production, dressing support, and control). Excellence and precision in managing and controlling budgets. Skilled in preparing presentations. Excellent organizational skills and detail orientation. Experience in relevant luxury brands. Ability to deal with ambiguity. Flexibility and resourcefulness. Professional proficiency in English is required; additional language skills are a plus.