Celine
CELINE - Senior E-Commerce Manager
About the role
Description
YOUR WORK ENVIRONMENT
As ECommerce Senior Manager you are responsible for the digital ecommerce platform development to further enhance the client
experience in the Japan region. You will oversee the day-to-day management and analysis of site activities optimizing brand visibility,
desirability, and client experience for CELINE. You will partner with headquarters, cross-functional teams, and 3rd party vendors to
ensure omnichannel strategy alignment across areas.
Les missions
Responsibilities & key activities
Business Development and Operations
• Support and execute the digital strategy and project in coordination with other departments (Retail, PR, Supply
Chain/Logistics, Merchandising, CRM, IT, etc.)
• Day-to-day management and analysis of site activities, ensuring high-quality presentation, communication, marketing onsite,
functionality, and client service to achieve overall business goals
• Supervise site operations and back-office procedures in partnership with third party
• Establish and implement action plans and activities with partners (Warehouse) to identify and develop efficiencies for optimal operations
• Animate and promote digital and omni-channel services internally and externally
• Monitor and develop digital evolutions and optimization across region’s digital presence
• Drive to sustain and maximize cross-channel opportunities
• Keep updated on digital trends and innovations, share best practices within the team
• In close collaboration with HQ team, manage Digital Marketing channels: SEO, paid search, paid social campaigns…
• Manage the local agencies
• Partner with clienteling teams on the omnichannel projects to ensure overall consistency across channels (LINE..)
• Manage the P&L;
Client Experience & Client Development
• Set Client Service objectives, ensuring CELINE standards are integrated on site, within customer service center team, and
are measured regularly
• Leverage digital as a key differentiator of customer service
• Develop digital customer touch points to develop customized and enriched relationships in line with the brand image and
exclusivity.
Projects/ Other
• Responsible for country project management, implementation, rollout, and follow up
• Manage relationship with vendor, stores and warehouse; Manage client services, e-logistics and relationship with agency
• Present analysis/performance results to management