Paid Media and Social Media Manager

Description

The Paid Media and Social Media Manager at Emilio Pucci defines and leads the global media and social media strategy, supporting brand visibility and business growth. This role coordinates digital and traditional media activities across all relevant touchpoints, working closely with internal teams and external partners to deliver innovative and effective initiatives aligned with Pucci’s creative vision.

Les missions

• Develop and implement the global media and social media strategy, ensuring alignment with the brand’s DNA
• Manage omni-channel campaigns (paid, owned, earned) from concept to performance analysis
• Coordinate media planning and campaign launches across departments and manage all performance marketing and media agencies
• Oversee the media calendar, budget, and administrative processes
• Supervise the technical and operational management of social channels in collaboration with agencies and internal teams
• Develop influencer marketing strategies for events and product launches, including scouting and coordinating profiles
• Build and maintain relationships with media partners and influencers to identify new opportunities and projects
• Prepare reports and presentations for strategic meetings

Informations complémentaires

• Master’s degree in Marketing, Communications, Digital Media, or related fields
• At least 5 years’ experience in media/digital/influencer roles, preferably in fashion or luxury
• Fluent both in English and Italian; other languages are a plus
• Strong strategic mindset and project management skills
• Excellent analytical, organizational, and interpersonal abilities
• In-depth knowledge of major paid media platforms (e.g., Google Ads, Meta Ads, etc.)
• Innovative spirit, attention to detail, and team-oriented approach

Perspectives d'évolution

• Master’s degree in Marketing, Communications, Digital Media, or related fields
• At least 5 years’ experience in media/digital/influencer roles, preferably in fashion or luxury
• Fluent both in English and Italian; other languages are a plus
• Strong strategic mindset and project management skills
• Excellent analytical, organizational, and interpersonal abilities
• In-depth knowledge of major paid media platforms (e.g., Google Ads, Meta Ads, etc.)
• Innovative spirit, attention to detail, and team-oriented approach