Fendi Japan - PR Manager

Description

Proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.

Les missions

Press

Proactively develop local communication & PR strategy coordinating with Roma head office :

• Plan and develop PR strategy for both women’s and men’s
• Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
• Building good relationship with media
• Planning and executing Press Presentation
• Planning and executing Press Caravan
• Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
• Maximizing media coverage timely in each event and project
• Checking and reporting PR related exposure
• Archiving PR monitoring ranks in all categories
• Managing product placement related activities (lending, listing and reporting)
• Lead the local PR teams (3 permanent PR staffs and 1 temp).
• Supervising invoicing process

Celebrities & influencers Management

• Developing solid relationships with local influencers and celebrities
• Net-working local influencers, KOL and artist
• Planning and executing efficient product placements
• Developing gifting plan
• Increasing brand visibility in TV & SNS through local celebrities
• Managing internal announcement related to PR
• Inviting local celebrities and influencers to the showroom, pop up, events and fashion shows in Milan or Paris
• Archiving PR monitoring ranks in social media

ADV / Paid Editorial

• Plan and execute Advertorials and paid editorials

Local Event

• Plan and execute PR events world-wide and locally
• Proactively support marketing events if celebrities and influencers are involved.
• Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, EC and CRM.

Profil

Education: University Graduate Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST. Japanese skill:  Native level is a MUST  English skill: Business level (TOEIC over 700) PC skill: Excel, Word, Power Point Capabilities: good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity