Brand Manager, Roses

Description

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Brand Manager, Rosés is a key driver of the development and implementation of a customer- and consumer-centric brand marketing strategy and leads the execution of programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA Strategy. This role works collaboratively with partners to establish and execute event and commercial activations for the rosés portfolio and works with internal and external stakeholders to develop programming that delivers growth while elevating brand desirability.

 

Office/Location: Hybrid 3x a week based out of NYC Office

Les missions

Profile | Key Accountabilities

Brand & Cultural Leadership (Primary Focus):

• Act as a steward of brand equity for the Rosés portfolio in the U.S., ensuring all initiatives reinforce Maison DNA, desirability, and long-term brand value.
• Partner with Centers of Excellence (CoE) to develop content strategies and apply a strong cultural lens that increases brand relevance, engagement, and awareness across priority consumer touchpoints.
• Develop strategy for flagship brand experiences and moments that elevate the lifestyle credentials of the brand, reinforce credibility within culture, and drive emotional connection with consumers.
• Maintain a deep understanding of cultural trends, consumer behaviors, and the competitive landscape within luxury wine, using insights to inform brand storytelling, activations, and experience design.

Marketing Strategy & Brand Planning:

• Collaborate with Rosé maisons to define U.S. brand strategy and objectives that build equity while supporting the delivery of the broader MHUSA strategy, in alignment with global brand direction.
• Drive U.S. brand priorities and support the development of “big ideas,” platforms, and campaigns that translate Maison strategy into impactful, locally resonant execution.
• Lead annual brand planning in collaboration with Maison, Rosé teams, Strategy & Business Planning, Consumer Connection, Trade Marketing, Commercial teams, and Insights.
• Develop and oversee brand KPIs and performance metrics that balance short-term performance with long-term brand health and ROI.

Brand Management & Experience Execution:

• Lead day-to-day brand management, ensuring excellence and consistency across all consumer-facing touchpoints, in close partnership with Operations, Finance, Field & Trade Marketing, and Commercial teams.
• Collaborate with Field & Trade Marketing and Commercial Marketing teams to design elevated activations, luxury POSM, and brand assets that bring brand strategy to life and enhance the moment of choice.
• Build deep product knowledge and market understanding through ongoing training, industry immersion, and market visits.

Commercial & Financial Stewardship (In Service of Brand):

• Partner with Finance to define, track, and deliver brand profit goals while protecting brand integrity and premium positioning.
• Manage A&P; budgets with discipline and strategic intent, ensuring investments are prioritized toward initiatives that build brand equity and sustainable growth.
• Maintain brand A&P; in MAP, ensuring alignment with reporting targets throughout the year (LE1, LE2, Landing).
• Support pricing, mix, allocation, and channel strategies in collaboration with Commercial teams and Maisons to enable profitable growth consistent with brand positioning.

Ways of Working & Collaboration:

• Build strong cross-functional partnerships across Strategy & Business Planning, Consumer Engagement, PR & Communications, Commercial Marketing, Marketing & Creative Services, Commercial, Finance, Legal, HR, and IT to deliver cohesive brand initiatives.
• Maintain close, collaborative relationships with Rosé maisons to ensure alignment on U.S.-specific brand priorities and execution
• Lead and manage agency, distributor, and third-party partners to ensure best-in-class brand delivery and execution
• Champion a “one team” ethos across Rosé teams, fostering collaboration, clarity, and shared ownership of the portfolio’s success.
• Approach all work with a proactive, solutions-oriented, and positive mindset.

Profil

Education: Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.   Professional Experience & Skills: 5+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries. Practical/Technical Knowledge Understanding of brand strategy development in a commercial context Possess an elevated taste level and an understanding of luxury brand positioning and execution Strong commercial orientation and a deep understanding of the marketing/sales relationship Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L; management Demonstrated success influencing cross-functional stakeholders, including senior leaders Strong presentation skills: gifted storyteller via PowerPoint and comfortable presenting in front of large groups Strong analytical skills to support data-driven decision-making Understanding of the U.S. three-tier distribution system Competencies Organized and process-driven Ability to work independently, with limited direction Ability to set and adjust priorities Customer service focused High level of accuracy and attention to detail Strong communication skills Ability to multi-task

Informations complémentaires

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. 

 

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

 

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Perspectives d'évolution

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. 

 

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

 

#LI-HYBRID