Head of Customer Marketing (Contract)

Description

The Opportunity…

At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them.

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fuelled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

The Head of Customer Marketing(CM) is a strategic leader who architects a scalable, future-ready capability that serves as the critical link between Brand Marketing and Sales, translating brand strategies into compelling customer and consumer experiences to drive commercial value. This role defines customer marketing excellence, optimizes team structure, and builds capabilities in business intelligence and experiential marketing to deliver Moët Hennessy's promise of being a valued partner to customers.

This role sets the standard for Customer Marketing excellence, defining ways of working, governance, and performance frameworks. You will optimize team structure and synergize customer marketing across On-Trade and Off-Trade channels, driving market activation programs that deliver commercial excellence while building new capabilities in business intelligence, commercial analytics, and experiential marketing. Ultimately, you will deliver on Moët Hennessy's customer promise: to be our customers' most valued partner.

This is a 12-month maternity leave cover contract role.

Les missions

How you will contribute…

CORE FUNCTIONS

The Customer Marketing function delivers value through three core pillars:

• PLAN: Develop comprehensive BTL strategies, channel activation calendars, and investment allocations aligned with brand objectives and commercial priorities.
• IMPLEMENT: Execute BTL programs with on-ground excellence, ensuring consistent brand visibility, partner engagement, and consumer conversion across key channels.
• MEASURE: Track activation effectiveness through KPIs, ROI analysis, and market feedback to identify wins, gaps, and opportunities for continuous improvement.
• SCALE: Codify learnings into standardized playbooks, tools, and ways of working that build capability across the team and enable regional knowledge sharing

 

MAIN RESPONSIBILITIES

Team Leadership & Development

• Lead, coach and develop the Customer Marketing team to deliver exceptional activations and own the CM system as a strategic capability.
• Build team capability across CM disciplines: JBP, agency management, KPI setting, retail media, visual merchandising, and omni-channel thinking.
• Foster a culture of creativity, innovation, and continuous learning.

Strategy & Planning

• Develop channel-specific activation strategies, shape multi-year brand big bet roadmaps and investment strategy.
• Lead integrated planning cross-functionally with Brand, Sales, Finance & Operations teams.
• Actively contribute to Joint Business Planning with key retail customers, acting as cultural antenna for local market trends.

Activations & Execution

• Drive market activations with channel partners across On-Trade and Off-Trade to offer bespoke activities and consumer initiatives across important consumer touchpoints.
• Ensure brand compliance and luxury-in-trade standards; manage POSM, VAPs, and agency relationships
• Lead post-activation analysis with learning mindset; codify learnings into playbooks for regional sharing.

Portfolio Excellence & Project Management:

• Deliver portfolio excellence, including pricing strategies, merchandise/category management, and the effective use of POSM and VAPs.
• Lead post-activation analysis, tracking KPIs, ROI, and key learnings to inform future strategies.

Communication & Cross-Functional Collaboration

• Foster robust relationships with Sales and Brand Marketing teams to translate brand strategies into high-impact activation solutions.
• Ensure operational excellence through simplified processes
• Ensure cross functional collaboration and planning through ownership of the Business Operating Cycle

Financial Management & Budget Accountability

• Manage BTL A&P; budget, ensuring precise adherence and efficient resource utilization.
• Critically evaluate activation spend to optimize efficiency and effectiveness, championing a commercial value mindset.

System Ownership & Capability Building

• Own the Customer Marketing operating system, including playbooks, RACI governance, and vendor frameworks.
• Shape ROI evaluation frameworks and drive regional best practice sharing.
• Champion a performance mindset, prioritizing impactful programs.

Profil

We are looking for unique and amazing talent. Join us if you have… Essential Qualifications Minimum 10+ years of professional experience in trade/customer marketing, retail marketing, or category management within consumer industries. Demonstrated success in executing activations across both On-Trade and Off-Trade environments. Proven ability to manage, mentor, and develop high-performing teams, fostering a collaborative and growth-oriented environment. Strong commercial acumen with ROI-focused mindset; systems thinking capability. Excellent communication, negotiation, and stakeholder management skills. Fluency in English Preferred Qualifications Industry experience in wines & spirits, luxury brands, or premium FMCG Deep appreciation for luxury brand codes and ability to protect positioning in trade environments Understanding of On-Trade channel dynamics, including venue partnerships, experiential activations, and relationship-driven commercial models. WSET certification or wine & spirits qualifications. Experience with data analytics tools (Power BI, Aspire, Qlik Sense)