Marketing Manager

THE WATCHMAKER OF WATCHMAKERS
Since 1833, driven by an unquenchable thirst for innovation and creativity, and inspired by the peaceful natural surroundings of its home in the Vallée de Joux, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. Harnessing 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.

We believe that people are our driving force and best assets. Joining Jaeger-LeCoultre means entering “La Grande Maison”, a home of strong values of Excellence, Care and Innovation, gathering heritage and craftmanship under one roof.

Jaeger-LeCoultre have an exciting opportunity available for Marketing & Communications Manager to join the team.

Responsible for planning and implementation of the local Marketing and Communications plan and Visual Merchandising strategy and implementation. Working closely with the Managing Director as well as the brand’s regional office, commercial teams, and support teams to ensure goals are met.

Implement and manage efficient Marketing and Communications and merchandising strategy and operations in order to maximize sales turnover, profitability, brand positioning and visibility.

Manage the communication budget and overall strategy, working closely with the brand’s Managing Director.

How you will make an impact:

Marketing Strategy and Action Plan

• Define the marketing strategy as integral part of the Business Plan and adapt the central strategies according to local specificities.
• Define and implement a country specific PR & Communications plan and event activities.
• Run all Trade Marketing and Visual Merchandising activities
• Develop and implement key partnership and supervise roll out
• Generate new ideas to develop the brand awareness and desirability

Consumer Marketing

• Define and implement media plans, press and PR activities. 
• Collection and evaluation of press clippings and regular submission of PR coverage.

• Conduct state-of-the-art client events around the region and major PR events periodically.
• Conduct market/ competitor intelligence research, develop indicated actions and share with Managing Director
• Provide JLC team regularly with competitor benchmarking information
• Follow up and analyse effectiveness and efficiency of the brand’s product launches
• Stay updated with evolution of local media landscape.
• Constant monitoring of brands activity on media platforms, both before/after advertising or activities, but also on daily basis.
• Create and nurture relationships with key media stakeholders.
• Timely artwork preparation and submission, following corporate guidelines.
• Stay updated in evolution of digital trends and digital media platforms, as well as industries best practices in the field.

Reporting and analyses

• Produce regular reports of consumer marketing and communication activities
• Analyse sales results and provide specific marketing recommendations (by family, by line, etc.) in conjunction with relevant sales managers
• Provide JLC team regularly with competitor benchmarking information (events, actions etc.)

Commercial Support

• Support the Managing Director in key account management (e.g. presentations etc.)
• Actively liaise with regional office and ensure alignment of marketing activities
• Marketing-related budgets and investments
• Manage and control marketing budgets
• Supervise A&P budgets for PoS, Printed Materials (Publications) and Promotional Materials
• S&D budgets for Marketing Fees and Other Selling Costs

What you will possess:

• Prior Marketing and Communications experience in Australia, ideally in related luxury industry
• Prior experience in conducting retail events.
• Strategic thinking and analytical mindset
• Creatively minded
• Excellent project management skills and time management skills
• Effective communication and solid presentation skills
• Digital Marketing and Social Media knowledge
• The ability to be agile, and collaborate closely in team environment

How do we keep you smiling?

By joining the Watchmaker of Watchmakers, you will be surrounded by timepieces with an exceptional craftsmanship and heritage. You will learn from inspiring colleagues and leaders across the Richemont network. You will be supported in achieving professional and personal goals, and be part of a supportive close knit team.

The interview process:

• Step 1: Submit your application!
• Step 2: If your profile aligns, you will received a call from our TA team
• Step 3: Following a successful screening, you will be invited to an in-person interview with our Managing Director for Oceania & HR Manager where you will have the opportunity to learn more about the Maison and Richemont Oceania
• Step 4: If proceeding beyond the local team you will be invited to online meetings with our Regional and HQ team
• Step 5: With successful interviews completed, and contingent upon successful pre-employment checks, you will begin your journey with us.