Client Strategy & Insights Manager - Europe (F/H)
À propos du poste
Description
Lead the development of client strategy across Europe by transforming client data and
market insights into actionable business recommendations that accelerate client
recruitment, development, retention and loyalty. Act as a strategic partner to European
Marketing leadership and markets to define priorities, shape client marketing plans and
support key business decisions.
Les missions
Client Strategy :
• Support the definition and execution of the annual European Client Strategy, translating business objectives into clear client priorities across the region.
• Partner with subzones and markets to identify growth opportunities and define market-specific client development strategies.
• Develop strategic recommendations to improve client acquisition, retention, reactivation, clienteling effectiveness and lifetime value.
• Identify emerging client trends, risks and opportunities, proactively proposing initiatives to senior leadership.
• Support long-term client planning, business reviews and budget preparation with strategic recommendations and performance analysis.
Insights & Performance :
• Monitor and analyse client KPIs across all European markets, identifying key business drivers and opportunities.
• Translate complex data into clear business narratives and actionable
recommendations for management.
• Conduct deep-dive analyses on client behaviour, segmentation, purchasing patterns, loyalty and customer lifetime value.
• Evaluate the performance and ROI of client activations, events, retail initiatives and clienteling programmes.
• Produce executive-level insights, dashboards and performance reviews for leadership.
Strategic Projects :
• Lead ad hoc strategic projects supporting the Client Marketing function and broader European business priorities.
• Support new business initiatives by assessing opportunities, defining success metrics and measuring impact.
• Benchmark industry trends, competitors and luxury clienteling best practices to identify innovation opportunities.
• Partner cross-functionally with Retail, Merchandising, CRM, Digital, Finance and HR to support strategic decision-making through data and insights.
Data & Clienteling Excellence:
• Oversee client data quality and governance to ensure robust decision-making.
• Drive continuous improvement of reporting tools, dashboards and analytical capabilities.
• Monitor clienteling application performance and support testing, enhancements and adoption across markets.