Digital Marketing Specialist

Description

We are seeking a highly experienced and results-driven Digital Marketing Specialist to join our dynamic
marketing team in E-commerce. The ideal candidate will be responsible for developing, implementing, and managing
digital marketing campaigns that promote our luxury brand and its products across various digital channels.

This role requires a deep understanding of the digital landscape, with a strong focus on Search Engine
Advertising (SEA) and performance marketing to drive online visibility, engagement, and conversions, ultimately contributing

to the growth of our eCommerce business.

Les missions

Key Responsibilities:

eCommerce Growth & Performance Marketing :

• Be in charge of Search marketing (SEA) to grow eCommerce business.
• Set SEA KPIs and manage the budget by meticulously tracking performance on a regular basis.
• Identify opportunities for improvement in SEA campaigns to facilitate conversion and user action.
• Derive actionable insights from marketing and product data by fully utilizing analytics solutions, and take prompt actions for SEM/SEO optimizations.
• Discover efficient keywords for both SEA and SEO, and strategically implement them in text copies to significantly improve online visibilities.
• Support and plan DA for app download media campaign
• Become our in-house subject matter expert on all performance marketing questions, providing guidance and insights to the team.
• Collaborate closely with internal & external stakeholders to create and deliver effective social CRM messages, including but not limited to Kakao Push, E-mails, and app push notifications.
• Work closely with internal teams including Digital merchandiser & content, Media, CRM to ensure integrated campaign execution with brand consistency
• Execute comprehensive digital marketing strategies aligned with the brand's overall marketing objectives and luxury positioning.

 

Consumer Behavior Analysis & Growth Opportunities:

• Analyze consumer behavior and proactively monitor market trends and competitor activities to ensure our strategies align with industry best practices and maintain a competitive edge.
• Seek for growth opportunities on different platforms, such as mobile apps, by managing Paid media
• Monitor global & local market trend for AEO/GEO and follow up the relevant activations in line with brand strategy

Analytics & Reporting:

• Utilize web analytics tools (e.g., Google Analytics) to track, measure, and report on overall campaign performance, website traffic, and other key metrics.
• Provide regular reports on campaign effectiveness, including ROAS and KPIs, and make data-driven recommendations for continuous improvement.
• Conduct market research and competitive analysis to identify new trends and opportunities

 

Profil

Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 7-8 years of hands-on experience in digital marketing, with a proven track record of successfully managing and optimizing SEA and SEO campaigns. Strong preference for candidates with experience in the luxury brand sector, understanding the nuances of luxury consumer behavior and brand positioning. Expert-level knowledge of Google Ads, Google Analytics, Google Search Console, and other relevant SEO/SEA tools. Excellent analytical skills and ability to interpret data into actionable insights. Strong project management skills with the ability to manage multiple campaigns simultaneously. Excellent written and verbal communication skills in English.   Preferred Qualifications: Master's degree in a relevant field. Experience with A/B testing and ROAS/CVR optimization. Knowledge of emerging digital marketing trends and technologies.   Core Competencies: Strategic thinking with a results-oriented mindset. Exceptional attention to detail and organizational skills with communication agility. Strong problem-solving abilities, Flexible mindset Ability to work independently and as part of a collaborative team. Passion for digital innovation as well as career development