Junior Trade Marketing Manager

Description

POSITION: JUNIOR TRADE MARKETING MANAGER

DEPARTMENT: MARKETING   │   LOCATION: LONDON

REPORTS TO: HEAD OF MARKETING & CLIENT EXPERIENCE

 

Maison Francis Kurkdjian is seeking a highly motivated, entrepreneurial and commercially astute Junior Trade Marketing Manager. This pivotal role offers an exciting opportunity to significantly impact the growth and market presence of our prestigious Maison. The ideal candidate will possess a strategic mindset, a strong analytical capability, and a proven ability to translate market insights into actionable, ROI-driven trade marketing strategies to deliver target sell-out. A passion for luxury beauty and a collaborative spirit are essential.

 

MISSION STATEMENT

 

Implement the Marketing Strategy for Maison Francis Kurkdjian in the UK & Eire, with a clear focus on commercial objectives. This includes the strategic planning, implementation, and rigorous management of trade marketing plans and creative animations for the brand, ensuring all activities are driven by market insights and contribute to targeted sell-out and operating profit within budget constraints. This role is instrumental in enhancing brand desirability through commercially sound and impactful initiatives with the overarching objective to secure no.1 position within fragrance across our limited distribution.

Les missions

MAIN RESPONSIBILITIES

 

Trade Marketing Leadership:

• Work proactively with the Commercial and Retail team and store groups (including flagships, strategic and new doors) to define, pitch, and implement commercially viable Trade Marketing plans
• Develop bespoke cross-channel retail strategies that are grounded in market insights and designed to enhance brand equity and drive measurable sales growth
• Leverage strong negotiation skills to favourably negotiate retailer rate cards, win visibility amongst competitive landscape & influence internal stakeholders to support your vision
• Harness excellent relationships with stakeholders (retailers, LVMH group, HAVAS) to positioning Maison Francis Kurkdjian as a strategic partner
• Emphasise a commercial approach to decision-making, leveraging market insights and business performance analysis to build strategies based on clear ROI targets
• Lead in reporting and communication of franchise-level analytics across stakeholders to measure success of marketing initiatives and to inform future strategies by door
• Support DTC initiatives to grow brand equity, protecting lean distribution model
• Define, negotiate and implement animation plans (Promo sites, in-store visibility, POSM, events, in-store media, etc.) that are commercially attractive and drive consumer engagement. Working closely with VM function to brief projects with clear objectives
• Ensure all Trade Marketing efforts are focused on accelerating sell-out, maximizing ROI, and are deeply consumer-centric
• Ensure marketing communication is clear and consistent externally and internally with all stakeholders

 

Market Insight & Performance Analysis (Circana Focus):

• Act as the primary point person for analysing Market data (Circana, HAVAS), providing crucial market insights to the wider team and HQ, resulting in data-driven recommendations
• Monthly monitoring and rigorous analysis of retailers' performance to proactively adjust and define action plans that drive commercial success. Lead communication on launch performance across functions
• Regularly analyse market trends, competitor activity, and internal sales data to identify opportunities and inform trade marketing strategies
• Support Head of Marketing & E-commerce Manager in partnership with HQ & HAVAS in UK Media strategy to build brand awareness & desirability

Budget and Forecasting:

• Oversee budget lines across Funds Given to Trade, Media & POSM, ensuring optimal allocation for commercial impact
• Forecast POSM inbound and outbound for all trade initiatives
• Manage monthly POSM allocations to stores, ensuring efficient and commercially sound distribution
• Work collaboratively with Finance team to report investment vs sell-out, examine ROI for each marketing activity/animation

 

Profil

POSITION WITHIN THE ORGANISATION Reports To: Head of Marketing & Client Experience Direct Reports: Marketing Intern (shared resource with Acqua di Parma) Head office: High Street Kensington Hybrid working: required in office three days per week   PERSON SPECIFICATION Key Competencies/Technical Skills Highly Commercial: A strong ability to analyse market trends, identify commercial opportunities, and make data-driven decisions that generate strong ROI & sell-out. Strong ability to build and maintain relationships internally & externally Ability to work effectively in a fast-paced environment with a sense of urgency Excellent negotiation skills Entrepreneurial spirit & Leadership/ self-starting capabilities with creative and strategic thinking skills Strong project management experience with proven organization skills, time management skills, high level of detail orientation and ability to implement and execute multiple projects at once Ability to influence and work collaboratively in a cross-functional environment with several different departments & across all levels of the organization Outstanding presentation and communication skills (oral and written)   Profile Graduate Fluent in English 2 years’ experience in a marketing role Prior experience with key retail partners preferable Inherent interest in luxury industry and beauty Second language (French) a plus Good working knowledge of MS Office (Proficient in Excel & PowerPoint

Informations complémentaires

At Maison Francis Kurkdjian, we believe that diversity and inclusion are essential to driving innovation and fostering a positive and dynamic workplace. We are committed to creating an environment where every individual feels valued, respected, and empowered to contribute to our success.

Perspectives d'évolution

At Maison Francis Kurkdjian, we believe that diversity and inclusion are essential to driving innovation and fostering a positive and dynamic workplace. We are committed to creating an environment where every individual feels valued, respected, and empowered to contribute to our success.