Brand Manager

Description

JOB MISSION

As Brand Manager Belgium, Netherlands & Luxembourg (Distributor market scope), you will play a key role in shaping and implementing brand strategies across both markets for Veuve Clicquot Ponsardin and Ruinart. Working closely with the Marketing Director and the Maisons, you will ensure consistent brand execution and excellence across all touchpoints, from trade activations to media and events. As the main point of contact for the Maisons for the brands under your responsibility, you will play a central role in maintaining strong alignment on brand positioning, priorities, and execution.

This role requires a balance of strategic thinking and hands on execution, managing day to day operations while driving impactful brand growth in Belgium, Luxembourg (Distributor market scope), and the Netherlands.

RESPONSIBILITIES OF THE ROLE

Brand Strategy & Planning

• Develop and implement annual brand plans aligned with global strategies and local market dynamics.
• Build strong relationships with Maisons to ensure alignment on positioning, priorities, and communication.
• Define objectives, KPIs, and performance tracking for all brand activities.
• Conduct regular market analyses and identify growth opportunities across both markets.
• Track brand and business performance, analyze results of key activations, and turn insights into actionable recommendations.

Brand Activation & Execution

• Lead 360° activations including PR, events, digital, trade marketing, and partnerships.
• Oversee creative development and ensure premium, on brand execution across all initiatives.
• Coordinate agencies, suppliers, and internal teams to deliver impactful activations.
• Ensure consistency of brand image and message across all channels.
• Lead the day-to-day coordination of brand activations, ensuring close follow-up with all stakeholders and flawless execution across initiatives.

Cross Functional Collaboration

• Work closely with Trade Marketing, Sales, Finance, and Supply Chain to ensure seamless execution of marketing plans.
• Support the commercial team with brand training and materials to strengthen in market execution.
• Partner with regional and Maison marketing teams to share best practices and performance updates.

Budget & Performance Management

• Manage the marketing budget efficiently, ensuring strong ROI and adherence to financial targets.
• Prepare business reviews, forecasts, and performance reports for management and Maisons.
• Monitor competitor activities and market trends to adjust strategies as needed.
• Manage one intern, working closely with and guiding them in day-to-day activities and projects.

 

Profil

CANDIDATE’S PROFILE Experience & Expertise Bachelor’s or Master’s degree in Marketing, Business, or related field. 3–5 years of experience in Brand Management or Marketing, ideally within FMCG, luxury, or Wines & Spirits. Proven experience in managing cross-market or multi-channel projects is a strong advantage. Skills & Competencies Strategic mindset with strong operational execution. Excellent communication, presentation, and negotiation skills. Strong analytical skills and business acumen. Creativity, curiosity, and attention to detail. Ability to work autonomously while collaborating within an international environment. Strong project management skills Ability to manage complexity and multiple stakeholders High attention to detail and premium execution standards Ability to work effectively in a matrix organization Strong commercial sensitivity and understanding of business drivers Languages Fluent in English; French and Dutch is a strong advantage.