Commercial Director

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

The Commercial Director is entrusted with the full P&L, commercial development and network evolution of Panerai’s business in Thailand. This is a high-impact leadership role with broad visibility across the Maison, combining strategic influence, market stewardship and team leadership. The role leads both boutique and office teams to deliver sustainable growth, operational excellence and impeccable execution in line with Maison standards, while cultivating strong retail partner relationships and identifying opportunities to enhance the brand’s presence and selectively expand the network. This position works in close partnership with HQ and the Southeast Asia team in Singapore.

Key Responsibilities

Commercial Strategy and Performance

• Shape and execute the commercial strategy to develop the retail and wholesale network, deepen partner engagement and capture selective expansion opportunities
• Lead performance across boutiques and retail partners to enhance visibility, profitability and long-term brand desirability
• Orchestrate local sales, marketing and CRM strategies with partners to elevate the client journey and strengthen presence in priority locations
• Define and implement the local marketing and communication strategy and associated budget to amplify Maison visibility and desirability in Thailand
• Lead key retail projects, including boutique openings and refurbishments, ensuring consistency with Maison standards and commercial ambition
• Monitor market, competitor and sales dynamics, share strategic insights with HQ and Southeast Asia, and identify whitespace and partnership-led expansion opportunities
• Build senior-level relationships with key retail partners through regular business reviews, joint planning and proactive alignment on commercial priorities
• Drive joint business development with retail partners by setting clear performance expectations, sharing actionable insights and elevating in-store execution and client experience
• Partner closely with HQ and the Southeast Asia team to ensure Retail, Wholesale, Operations, Marketing and Communications are executed to the highest standards and in full alignment with Maison guidelines

Client Development

• Shape and monitor local initiatives and activation programs to recruit new clients, deepen engagement and build a strong Panerai community
• Build a consistent pipeline of initiatives that drive client acquisition, loyalty and repeat business
• Champion a culture of clienteling and entrepreneurial thinking to unlock new business opportunities
• Build and nurture strong relationships with VICs and key clients to reinforce loyalty and long-term brand affinity

P&L Management

• Profit and Loss ownership; propose and implement an annual budget
• Monitor the right implementation of budget expenses and follows-up of the retail and wholesale sales, proposing corrective action if necessary

Team Management and Development

• Lead, inspire and develop boutique and office teams to foster a culture of excellence, accountability and high performance
• Provide clear direction and visible leadership, while empowering teams to perform, grow and collaborate at the highest level
• Strengthen organizational capability through talent development, succession planning and the retention of high-potential talent
• Identify the training needs and organize training sessions for own team members and for retail partners’ staff

Operations

• Manage merchandising allocation & assortment for Retail, Wholesale and Travel Retail network.
• Ensure that Brand’s customer service and repairs are done in a timely manner; manage these processes using the support of Regional Shared Services, if appropriate
• Ensure that appropriate reporting is provided to Headquarters, in terms of sales analysis and finance

Key attributes

• Strong commercial and strategic acumen, combined with an entrepreneurial mindset and a passion for brand building
• Proven ability to lead transformation, inspire teams and deliver results in a dynamic luxury environment
• Executive presence, sound judgment and the ability to influence credibly across functions, partners and senior stakeholders

Job Profile

• Minimum 10 years of relevant leadership experience in luxury retail, with strong exposure to business management and network development
• Demonstrated leadership maturity, with the ability to inspire, coach and elevate high-performing teams
• Strong stakeholder leadership within a matrix environment, with the ability to align diverse teams and partners around shared ambitions
• Ability to cultivate trusted relationships, develop valued retail partnerships and identify meaningful opportunities for growth
• Excellent communication, negotiation, and interpersonal skills
• Hands-on and resilient, with a strong sense of ownership and a consistent focus on excellence

PERSONAL DATA COLLECTION STATEMENT

We, Richemont Luxury (Thailand) Limited (“Richemont”), will collect and process your résumé, curriculum vitae or other personal information such as name, email address, postal address, telephone number and other information regarding yourself, your past employment and/or your education (hereinafter referred to as “Personal Data”) for the purposes related to the evaluation of your application and recruitment process as well as to contact and correspond with you to respond to such applications (“Purposes”). Failure to provide such Personal Data may affect our processing and evaluation of your application.

All information provided by you will be used for the Purposes only. If your application is unsuccessful, we will keep your Personal Data for a period of 1 year and will destroy it after such period.

Your Personal Data may be provided to our Group and any subsidiary company of our Group, and/or any internal/external trusted service providers in Thailand and outside of Thailand authorized to process the information for the Purposes.

If you provide the personal data of any third partis to Richemont (including, for example, your previous employer), you agree that you have obtained their authorization for Richemont to use the information for the Purposes.

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