Freelance, Global Advertising Operations

Description

We are seeking someone highly experienced and meticulous for Print and Digital Global Ad Production Fulfillment across multiple channels — OOH, Magazine & Newspaper, Store Duratrans and Online Digital Banners

This person needs to thrive in high volume, multi-tasking environments; bring a macro-level, forward-looking perspective to campaign advertising execution; and have strong attention to detail for owning the daily workflow of media request fulfillment. 

This position reports into the Director, Channel Project Management.

Location: This position is in-person at our Corporate headquarters in New York, NY.

Duration: We anticipate this freelance engagement will span approximately 6 to 9 months.

Salary: For the freelance position, the annualized salary is $100,000 - $130,000 which will be pro-rated and paid on a monthly basis; this breaks down to $8,300 - $10,300 per month.  The rate of pay offered will be dependent upon candidates' relevant skills and experience.

Key Accountabilities:

Strategy & Planning (Print & OOH Focus):

• Demonstrate the ability to “think ahead” for campaign executional needs, identifying downstream requirements, potential gaps, and timing considerations in advance of critical deadlines and milestones.
• Proactively raise operational considerations and recommendations to improve campaign execution and efficiency.
• Maintain both a micro and macro-level understanding of all major campaigns, deadlines, and dependencies, proactively identifying risks and resolving issues before they impact execution.

Asset Readiness

• Anticipate production needs early in the campaign lifecycle, working closely with Post-Producton and 360 Project Management to ensure assets are being provided far enough in advance to ensure we meet media asset delivery deadlines.
• Proactively track asset delivery from Creative and Content Production, following up to secure high-resolution artwork and final films/base assets, working with regional partners, vendors and publications to secure deadlines extensions on deadline
• Familiarization and full understanding of campaign asset scope and media allocation guidelines to guide review and fulfillment of media requests from an informed, knowledgeable perspective.
• Ensure adherence to campaign guidelines and act as a guide for the markets and in-house studio when needed: eg: restrictions of image usage by channel; balancing adherence to global standards with regional nuance, ensuring deliverable execution meets both global brand and local market needs.
• Support the production adaptation/fulfillment studio which is responsible for ensuring all assets adhere to precise technical specifications (e.g., color profiles, bleed, trim, resolution, file formats), naming conventions, and delivery protocols for each medium and market.

Vendor Management

• Manage vendor relationships for magazine and newspaper advertising adaptations
• Ensure vendors are fully informed of campaign timelines, insertion deadlines, and asset requirements and that they receive all assets and layouts they need to do their fulfillment

Regional Market Management and Daily Media Request Fulfillment

• Manage media asset fulfillment requests submitted by all markets for OOH (billboards, digital OOH, hoardings, transit, owned duratrans) and digital online advertising.

• Manage the print magazine and newspaper internal routing and approvals, managing and working closely with our print adaptation vendors.

• Serve as the Main Point of Contact (with other GAP team members) for regional teams on project-related matters, providing guidance on overall campaign asset requests, timelines, and feasibility.

• Partner with regions to ensure their asset requests are accurately and efficiently submitted into MOM (internal software system).

• Intake and review media plan fulfillment requests and briefs that are submitted by the global and regional marketing teams. 

• Add requests into internal software systems, manage and update Studio Pipeline document, and kick off jobs with studio production teams. Responsible for obtaining additional context and information from the Market teams and working with / guiding Studio in fulfillment of reuests

• Closely monitor active jobs to keep them moving, ensuring deliverables are released on time.

• Route/traffic the jobs (advertising assets and deliverables) for reviews, revisions, approvals and releases between internal teams (production studio, creative, marketing) and with external ad production vendors. Includes proactively checking

• Responsible for final digital delivery to regional teams, external vendors and trafficking agencies.

• Facilitate workflow and interdepartmental communication to keep the projects on track and troubleshoot any problems that occur during trafficking and production stages (via email, Teams calls, in person meetings, etc)

• Collaborate and develop strong relationships across all disciplines – Production Studio, Global and Regional Brand Management, Retouching Production, Creative – to ensure timely delivery

• Additional responsibilities for Magazine/Newspaper workflow:

  • Campaign communications to vendor (including hi-res art, guidelines, masters)

  • Plan magazines/ newspapers production timelines to ensure art and templates are delivered on time to the vendors.

  • Working with our with, ensure that “master files” are released to our vendors in an organized, timely manner

  • Track and organize each country’s language preferences and legal line mandatories.

  • Manage the newspaper color correction tracker for production team - including checking Key Pub, creating timelines, ongoing communication with production to ensure art are ready on time.

Custom OOH & Hoarding 

• Oversee custom OOH and Hoarding initiatives, working closely with Creative teams, regional markets, and external vendors on specialized units and bespoke executions.
• Ensure creative vision, technical feasibility, and production requirements are aligned from concept through final delivery and installation.
• Serve as the senior point of contact for complex, high-visibility executions requiring advanced coordination and problem-solving.

Troubleshooting & Optimization

• Continuously evaluate and optimize workflows to enhance efficiency, reduce costs, and improve accuracy.

Required Qualifications:

• 4+ years of project management experience within an advertising agency or in-house marketing department, with expertise managing the end-to-end production and global deployment of print, Out-of-Home (OOH, hoardings, billboards), and digital advertising campaigns.
• Working knowledge of print production processes, materials, color management (CMYK, spot colors), and file preparation across printing methods to effectively collaborate with our in-house Production and Studio teams and help support regional partners with production-related needs.
• Exceptional organizational skills, an acute attention to detail, and the ability to manage multiple complex projects simultaneously under tight deadlines.
• Excellent written and verbal communication skills, with the ability to effectively liaise with creative, marketing and store planning teams
• Ability to work autonomously and collaboratively in a fast-paced, high-pressure, international environment.
• Proficiency with Microsoft Office applications

Preferred Qualifications:

• Proficiency in project management software (e.g., Asana) and creative software suites (e.g., Adobe Creative Suite for file review) a plus.