Head of Marketing Frames Eyewear - Central Eastern Europe Greece

pspan style=font-family:verdana, geneva, sans-serifstrongIf you’ve worn a pair of glasses, we’ve already met./strong/span/ppbrspan style=font-family:verdana, geneva, sans-serifWe are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over strong150 countries/strong access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi amp; Viganò and the GrandVision network), and leading e-commerce platforms./span/pp /ppspan style=font-family:verdana, geneva, sans-serifJoin our global community of over strong200,000 dedicated/strong strongemployees/strong around the world in driving the transformation of the eyewear and eyecare industry./span/pp /ppstrongspan style=font-family:verdana, geneva, sans-serif;font-size:12.0ptJOB SCOPE AND MAIN RESPONSIBILITIES/span/strong/pp /ppspan style=font-family:verdana, geneva, sans-serif;font-size:12.0ptThe Head of Frames amp; Eyewear Marketing will lead the development and execution of the frames marketing strategy for the CEEamp; Greece Europe region (including Polamp;Bal, SEE, Greece, Czamp;Sk) in alignment with global brand and business guidelines. Acting as a critical bridge between central marketing teams and local commercial/trade teams, this role ensures that brand equity, product positioning, and market needs are effectively translated into business-driving actions./spanbrbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0ptThis person will define strategic priorities across the brand portfolio, ensure effective local implementation of global plans, and drive execution excellence across touchpoints – from product/customer segmentation to training, trade marketing, activations, media, digital, PR and events./spanbrbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0ptThis role is vital to shaping the direction of the frames category in a strategic region and requires a commercially aware, collaborative leader with a strong grasp of marketing, brand management, and regional market dynamics./span/ph1span style=font-size:12.0pt;font-family:verdana, geneva, sans-serifAREAS OF RESPONSIBILITY AND RELATED ACTIVITIES/span/h1h2span style=font-size:12.0pt;font-family:verdana, geneva, sans-serifMARKETING – 50%/span/h2pspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Own the brand strategy for Frames brands in the region, ensuring alignment with global guidelines and tailoring execution to local market needs. A specific focus on Elite amp; Prestige./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Act as the main liaison between global marketing and regional teams (Sales, Trade Marketing, Digital,  Media,Training)./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Coordinate and communicate global brand plans to ensure integrated execution across all platforms and functions./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Support trade marketing in developing and executing permanent and seasonal brand tools./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Align and monitor campaign execution, ensuring consistency and quality across physical and digital touchpoints. Guide the all N1/N2 collections process./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Ensure brand storytelling and DNA is embedded in all marketing and training materials, fostering emotional connection with customers and clients./span/ppspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Mentor the clusters/countries by following up and driving the strategy in the local markets./span/ph2span style=font-size:12.0pt;font-family:verdana, geneva, sans-serifPRODUCT – 20%/span/h2pspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Drive product segmentation strategies across regional channels and key accounts./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Build and present regional assortment and distribution recommendations based on product performance and market needs./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Ensure full salesforce understanding of product segmentations and new collection positioning./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Collect and consolidate market and customer feedback to inform global product and brand teams./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif-Define the strategy for all product presentations to our main customers. Present new collections to internal stakeholders and support client-facing presentations./span/ph2span style=font-size:12.0pt;font-family:verdana, geneva, sans-serifBUSINESS – 30%/span/h2pspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Analyze brand and product performance across key KPIs (sell-in, sell-out, brand health)./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Collaborate with commercial teams to support revenue and distribution growth through marketing levers./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Provide strategic input into business reviews and planning cycles./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Drive business insights into actionable plans that support brand growth in each sub-region./span/ph1span style=font-size:12.0pt;font-family:verdana, geneva, sans-serifNETWORK OF INTERACTION/span/h1h2span style=font-size:12.0pt;font-family:verdana, geneva, sans-serifINTERNAL/span/h2pspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Global amp; Regional Brand Marketing: Align global strategy with local execution./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Sales / Commercial Teams: Support product and campaign execution./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Trade Marketing: Co-create and execute marketing tools./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Digital: Align online visibility and communications./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Training: Roll out training materials tailored to local market needs./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Finance / Operations: Manage budgets, reporting, and execution logistics./span/ph2span style=font-size:12.0pt;font-family:verdana, geneva, sans-serifEXTERNAL/span/h2pspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Key Clients / Accounts: Present brand strategy and collections./spanbrspan style=font-size:12.0pt;font-family:verdana, geneva, sans-serif- Agencies: Manage creative and executional projects./span/ph1span style=font-family:verdana, geneva, sans-serif;font-size:12.0ptCANDIDATE PROFILE /span/h1pspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- Degree in Business, Marketing, or a related field./spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- 10+ years of experience in brand management, marketing, or sales (preferably in fashion, beauty, eyewear, or FMCG.)/spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- Proven leadership skills and ability to manage cross-functional teams./spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- Strong strategic mindset with the ability to translate insights into action./spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- High affinity for lifestyle and fashion brands./spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- Capable of navigating matrix organizations and driving collaboration across functions./spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- Creative and data-driven, with the ability to innovate within structured brand frameworks./spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- Strong presentation and stakeholder engagement capabilities. Multicultural affinity./spanbrspan style=font-family:verdana, geneva, sans-serif;font-size:12.0pt- Fluent in English/span/p