Givenchy LVMH ● New listing
Sr. Manager- CRM
About the role
Events & Activations
Support with execution of client events and activations in the boutiques designed to drive retention, acquisition, and lifetime value.
Curate invitation lists strategically based on client segmentation, purchase history, and future potential.
Lead highly personalized outreach initiatives, ensuring thoughtful pre- and post-event follow-up to maximize engagement.
Track and analyze event performance, including sales generation, client retention impact, and new client conversion metrics.
PROFILE:
You have significant experience of at least 5 years in CRM, digital marketing, and/or client management, in collaboration with external partners.
Strong sensitivity to customer experience and personalization of customer relationships.
Ability to coach elevated client engagement and luxury communication behaviors
Solid analytical skills and proficiency in CRM systems, salesforce, and data tools
Exposure to Salesforce Marketing Cloud or comparable solutions is essential.
Technical proficiency in CRM systems, Excel, and PowerPoint
Demonstrable experience leading outreach strategies and managing campaign execution across customer channels/touchpoints.
Proactive and eager to participate in innovative projects and work cross-functionally.
Good understanding of omnichannel environments and retail.
Fluent English is essential.