Guerlain LVMH
Senior CRM Executive
À propos du poste
Your Competencies and Experience (Skillset Requirements)
CRM Platform Proficiency: Hands-on experience with various CRM platforms including Salesforce, Tableau, Power BI, Adobe Campaign, and Clienteling tools.
Data Analysis & Reporting: Strong analytical skills and proficiency in Excel or other reporting tools for data interpretation and insight generation.
Loyalty Program Development & Management: Ability to develop, implement, and monitor loyalty programs and identify areas for optimization.
Customer Lifecycle Communication Strategy: Developing and implementing customer lifecycle communication programs to deliver personalized messages across multiple channels.
Event Planning & Execution: Assisting in the planning, coordination, and execution of clienteling events, masterclasses, and workshops, including vendor management and logistics.
Collaboration & Communication Skills: Skill in collaborating effectively with cross-functional teams, strong verbal and written communication abilities for stakeholder engagement, team briefings, and clear reporting.
Project Management: Proven ability to manage projects from conception to completion, ensuring timely delivery and effective coordination.
Problem-Solving & Data-Driven Decision Making: Capacity to identify issues, resolve discrepancies, and use analytical insights to propose improvements and make informed decisions.
Proactiveness & Initiative: Ability to anticipate market trends and customer needs, proactively identifying and implementing innovative CRM solutions to drive engagement and loyalty.
Experience & Education: 3+ years of experience in CRM, customer loyalty program management, or related marketing roles, preferably in beauty, cosmetics, luxury retail, or fashion. Proven experience in the beauty or retail industry is highly preferred. Bachelor's degree in Marketing, Business Administration, or a related field is required. Candidate with less experience will be considered as CRM Executive.