Digital Content Specialist (1 Year - Direct Contract)

LV.COM Content Management and Setup

• Efficient content management using the related systems(BCC/COREMIDEA/ALGORIA)
• Adherence to website design guidelines and maintaining consistency
• Content optimization considering SEO (Search Engine Optimization) strategies
• Content improvement for enhanced User Experience (UX)
• Create and edit various digital content (images, videos, text) for brand campaigns, new product launches, events, etc.
• Localize contents according to global guidelines
  
  New Product/Collection/Campaign Launch & Digital Content management
• Plan and create content related to new products/Collection/Campaign
• Manage the landing pages related to new product launches
• Plan product curations based on digital sales strategy
  

eVM (e-Visual Merchandising) Management

• Optimize product placement and display within the website
• Improve eVM strategies by analyzing customer purchase journey
• Measure and improve eVM effectiveness through A/B testing
  
  Performance Analysis
• Measure and analyze digital content & internal search performance (set and monitor KPIs) to enhance website traffic, sales, and organizational goals
• Derive data-driven insights and improve content strategies
• Analyze and benchmark competitor content