Brand Manager, Krug, Ruinart

Mission Statement

• Develop strategic marketing direction based on consumer insights both in marketing, connection for consumers, and PR/communication plans for each respective brands. (both qualitative and quantitative)
• Develop and maximize brand BTL strategy and activate the business volume goals in alignment with the growth plans inclusive PMT (5 years plan)
• Develop and maximize brand ATL strategy managing media (incl. digital) / PR / events / influencers and networking in alignment with brands ambitions and brand key messages.
• Create strong synergy between ATL and BTL to maximize the impact.
• Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office. Manage its coordination between department/functions and key stakeholders such as sales to promote better ways of working and bring value to MHD’s business, brand portfolio and people.