Parfums Christian Dior LVMH
PR Executive
About the role
MAIN RESPONSABILITIES
- Responsible for full year execution of Premium SKC product & face press release/ press kit development, top title relation, print editorial coverage execution & maintenance to secure DMR ranking.
- Support Premium SKC social campaigns.
- Support local PCD PR event (Premium SKC), ONE DIOR PR event and SKC retail event PR related execution.
- Support Premium SKC celebrity related management and activations.
- Central mailing & clipping platform update and maintenance (SKC part).
- Monthly PR report, competitor watch report, and internal document filing (SKC part).
- Daily agency/vendor management.
KEY FIGURES
- DMR Ranking - Premium SKC
- Social Ranking - Premium SKC
- Excellent execution on all PR practice incl. event execution, media relation, celebrity assets production, influencer content etc. in accord to DIOR standard.
RELATIONSHIPS
- Internal: Cross Functions & SSC Team
- External: Press, Influencer, Relevant Vendors
- Team: All Team Members
PERSON SPECIFICATION
Key competencies:
- Strong passion for beauty. Willing to develop in PR industry.
- Good interpersonal communication and coordination skills.
- Digital and social media enthusiast.
- Being able to deliver multi-tasking work with excellence under pressure.
Technical skills:
- 2-3 years’ PR experience (social experience is a must), in-house or agency beauty brand experience is plus
- Fluent in Mandarin and English and in both written and oral communication
- Good skills on Word, Excel, PowerPoint and AI tools
Profile:
- University graduate or above