Marketing, Communication & Client Director, SEAO

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

Position Summary:

• Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building
• Overseeing 5 key Client Engagement touchpoints: Communication (media & PR), Events, Visual Merchandising, Client & Ebusiness.
• Key missions includes:
  • developing Marketing campaigns leveraging competitive analysis & market intelligence,
  • maximising communications investments with a specific focus on digital channels,
  •  developing client experiences to drive recruitment and retention,
  • accelerating ecommerce,
  •  strengthening product strategic development,
  • while ensuring close monitoring of A&P budgets.

Key Responsibilities:

Brand and Categories Strategy:

• Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market.
• Ensure brand consistency across all marketing and communication channels.
• Collaborate with the product and merchandising teams to develop marketing plans for new and existing product categories.

Go-to-Marketing and Integrated Marketing Campaigns:

• Oversee the planning, execution, and analysis of integrated marketing campaigns across all channels, including digital, print, events, and retail.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
• Develop and maintain strong relationships with key media outlets and influencers in the SEAO region to enhance brand visibility and reputation (Public Relations & Media Relations).
• Collaborate with the sales team to develop and execute effective trade marketing programs that drive sales and market share.
• Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
• Oversee the planning and execution of high-profile events to engage clients and promote the Piaget brand (Event Management).
• Direct and oversee all Marketing functions (Product Marketing, Creative Content, Media, Social, PR, Events, External relations, Market and brand intelligence) towards common vision and in daily operations.
• Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.

Team Management:

• Build performing teams, fostering an inclusive work environment to develop talents
• Foster a culture of excellence and togetherness-shared purpose, which fosters high levels of cross-functional/cross-departments engagement and collaboration.
• Be an internal and external ambassador of the Maison and its values.

The exceptional skills we are looking for:

• At least 15 years experience with a solid  background in the Marketing function
• Ideal product/category experience: watches & jewelry (if not: cosmetics, luxury F&B and fashion preferred)
• Team player, with engaging leadership and inspiring attitude
• Entrepreneurial spirit, hands-on, and able to think out of the box
• High standards of excellence and strong project management
• Solid executive presence

SCOPE

• Geographical Area: Southeast Asia & Oceania
• Team Management: Direct management of 4 team members
• Still wondering why you should apply?
  • Your daily activities will be interesting, challenging and diverse
  • You will be able to see and feel the impact of your actions
  • No day will be like another!