Marketing & Comm Intern

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

KEY RESPONSIBILITIES

Support the marketing team in daily tasks, such as:

• Boutique Activations: Support CRM Manager & retail boutiques with planning and execution of monthly in-store activities to engage clients
• Events: Support on creation of publicity materials, agency liaison and be on-site as a runner during local events. Opportunity to propose creative events in line with brand guidelines.
• CRM: Collaborate with CRM Manager on client data and CRM performance reporting
• Logistics: Manage the local movement and regional shipment of VM display material & gift.
• Communications: Curate bi-monthly social media kits for retail partners and landlords to drive awareness for new product launches.
• Reporting: Monthly marketing & media report creation & analysis, annual activation calendar updates; collation of information for post-event reporting.
• Finance: Creation of necessary purchase orders and new vendor requests. Collation of quotations and processing of invoices.
• Team Meetings: Active participation in marketing brainstorm meetings.

REQUIREMENTS & SKILLS

• Technical Competencies
• Knowledge of MS Office tools & Adobe creative programs.
• Familiar with content creations & social platforms
• Responsible, proactive, possesses analytical skills & solution driven.
• Collaborative spirit – do not be afraid to ask questions!
• Ability to thrive in a fast-paced environment and prioritise multiple tasks at hand.
• Flexibility in schedule, as activations may happen after office hours or on weekends
• Interest in watches is a plus

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