Senior Manager Client Activation

Description

About LVMH

LVMH is a global luxury group bringing together 75 Maisons across fashion, beauty, watches and jewelry, wines and spirits, perfumes and cosmetics, and selective retailing.

Within the Group, the Client Development team, part of the Digital department, supports the development of client engagement capabilities across Maisons. The team works across brands and functions to help strengthen client activation practices, CRM and loyalty approaches, and data-enabled engagement models.

Position Summary

LVMH is recruiting a Senior Manager Client Activation (F/M) to support the definition, implementation, and scaling of client activation practices across Maisons.

Reporting to the Group Head of CRM & Loyalty, the role will contribute to the design of activation frameworks, the identification of client engagement opportunities, the development of data- and AI-enabled activation approaches, and the sharing of best practices across the Group.

This role requires strong experience in CRM, client engagement, lifecycle marketing, or related disciplines, as well as the ability to operate effectively in a complex, international, and multi-stakeholder environment.

Les missions

The main responsibilities of the role include:

• Define and maintain frameworks, standards, and roadmaps for client engagement planning and activation across Maisons.
• Identify business opportunities within the client base, including under-engaged audiences, lifecycle gaps, and revenue opportunities, and translate these into actionable recommendations.
• Support the evolution of activation strategies from broad audience approaches toward more targeted, affinity-based engagement models.
• Contribute to the development of content and engagement approaches designed to improve relevance and client experience.
• Define and refine strategic data inputs, scoring approaches, and activation logic to support more predictive and personalised engagement.
• Ensure that business requirements, audience strategies, journey design priorities, and activation needs are reflected in orchestration and activation capabilities.
• Identify, test, document, and scale AI-enabled or automation-enabled activation practices, where relevant and appropriate.
• Define, monitor, and review activation KPIs aligned with business and client engagement objectives.
• Assess activation maturity across Maisons, identify capability gaps, and provide tools, guidance, and recommendations for improvement.
• Document and share best practices, playbooks, and pilot learnings across the Maison ecosystem.
• Contribute to broader CRM and clienteling transformation initiatives across the Group.

Profil

Candidates should meet the following criteria: Higher education qualification or equivalent professional experience in marketing, business, digital, CRM, data, or a related field. 8 to 12 years of professional experience in CRM, client engagement, lifecycle marketing, marketing automation, client experience, or related areas. Demonstrated experience in complex, international, multi-brand, multi-market, or matrix organisations. Proven experience designing, implementing, or scaling client journeys, engagement programmes, or lifecycle initiatives. Strong knowledge of segmentation, audience strategy, targeting, and personalised activation approaches. Good understanding of data-enabled engagement practices, including scoring models, predictive approaches, or related analytical methods. Experience using AI tools, automation platforms, predictive models, or similar technologies in a marketing, CRM, or client engagement environment. Ability to coordinate and influence multiple stakeholders without direct hierarchical authority. Strong analytical, organisational, and communication skills. Professional fluency in English and French. Preferred Qualifications The following would be an advantage: Experience in luxury, premium, retail, hospitality, or other high-service client environments. Experience with clienteling models or omnichannel engagement strategies. Experience contributing to martech, orchestration, or product capability development. Experience building playbooks, maturity frameworks, or capability development programmes.

Informations complémentaires

As part of the LVMH LIFE360 program aimed at reducing LVMH's ecological impact, which includes a Green IT vertical, candidates should demonstrate a keen interest in environmental issues related to Green IT and be eager to be trained and to implement associated best practices.

Perspectives d'évolution

As part of the LVMH LIFE360 program aimed at reducing LVMH's ecological impact, which includes a Green IT vertical, candidates should demonstrate a keen interest in environmental issues related to Green IT and be eager to be trained and to implement associated best practices.