Digital Client Development & Clienteling Activation Specialist

Description

Role Overview

This role supports the E-Clienteling team in driving client development and clienteling activation across EC channels, including Mini Programs, CSC and other digital touchpoints. The role is responsible for translating client strategy into concrete activation plans, managing clienteling initiatives, coordinating channel execution, and improving client development effectiveness.

Key Responsibilities

1. Cross-channel & Clienteling Activation & Initiative Execution

· Support clienteling initiatives across EC channels, including Mini Programs, CSC and other digital touchpoints.

· Translate priority client pools into concrete activation plans based on client lifecycle, business objective and channel opportunity.

· Define target client logic, communication plan, timeline and follow-up mechanism.

· Coordinate with internal stakeholders to ensure smooth launch and consistent client experience.

· Track activation progress and identify opportunities to improve business impact.

2. VIC Client Development & Clienteling Support

· Support VIC and potential VIC development initiatives through digital channels and CSC clienteling.

· Plan and coordinate client events, gifting opportunities, festive campaigns and exclusive client experiences.

· Track client response, sales impact and long-term development after clienteling actions.

· Support the development, enhancement and adoption of clienteling tools for CSC.

3. WeCom Client Pool Operation & Governance

· Manage and optimize WeCom client pools under digital clienteling scenarios.

· Maintain WeCom client tagging logic and ensure tags are clear, actionable and aligned with business needs.

· Manage WeCom group message calendar, including communication frequency, target audience, content theme, and launch follow-up.

· Monitor WeCom client pool growth, activity, conversion and business contribution.

· Identify opportunities to improve WeCom client nurturing, conversion and long-term client development.

Role Requirements

1.Strong project management and execution capability

2.Good business sense and client-centric mindset

3.Experience in CRM, clienteling, luxury retail, e-commerce or campaign management

4.Able to coordinate multiple stakeholders and push projects forward

5.Sensitive to client experience, product storytelling and luxury tone of voice

6.Comfortable with data tracking and performance recap