PR Manager

Description

MAIN OBJECTIVE OF THIS POSITION

• To drive brand awareness, manage brand image and enhance reputation through public relation methods

• To support brand campaign launch and amplify product new news by leveraging media/influencer/mua/celebrity contact through PR approaches to fulfill marketing communication goals.

• Lead creative and efficient PR events to drive brand excitment and awarenss

• Contact window to HQ communicaiton teams, for them to better understand the needs and performance of China PR strategy

MAIN RESPONSIBILITIES OF THIS POSITION

• Brand annual PR strategy set up & execution, include KOL & media network establishment and maintenance

• PR event organize

• Celebrity Management – contract negotiation, regular communication, shooting/posts/event coordination

• Celebrity content creation co work with PM team and HQ image team

• EC related PR projects support

• PR crisis monitor & management

• Brand sustainability projects

• Close communication & exchange with HQ communication team

• PR team budget management

• Team coach & development

MAIN KPIs OF THIS POSITION

• Good accomplishment of Celebrity shooting projects

• Strong network building with Press & Media, Celebrity & influencers

• Editorial clipping ranking and media awards vs key competitors

• PR team budget spending efficiency

• Team development & cross function team collaboration

• Other product launch campaign and brand communication KPIs as assigned

PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND

• Creativity

• Strategic agility

• Business acumen

• Innovation management

• Integrity and trust

• Drive for results

• Learning on the fly

• Priority setting

• Sensitivity

• Analytical thinking skill

• At least above 5 years related experience on marketing; at least 3 years Brand Management experience;

• Excellent in English (Oral and Writing)

• Strong communication in Mandarin and English