Marketing Manager, Loewe Perfumes/ Japan

Description

The Marketing Manager for Loewe Perfumes Japan will be a pivotal leader responsible for developing, implementing, and managing comprehensive marketing strategies that align with global brand guidelines and local market opportunities.

This role requires a deep understanding of Retail industry in Japan, strong brand-building capabilities, and a proven ability to drive engagement and sales. The successful candidate will be a passionate advocate for lifestyle, beauty, art, and culture, reflecting the core values of the Loewe Perfumes brand.

Les missions

Market Strategy and Marketing 360° Planning

• Lead the Marketing mix (360/digital/retail/PR) for local strategies and plans to drive brand awareness, customer acquisition, and sales growth with adapting global brand strategies.
• Conduct in-depth market research to understand consumer behavior, preferences, and competition to formulate strategic decisions.
• Gather and provide relevant market information to General Management and HQ teams (local analysis, market insights, monthly reports, quantitative and qualitative feedback on launches, competitors, market trend and evolution…).
• Partner agencies to develop a broader business strategy (brand image, budget guidelines).

Marketing and Communication

• Develop and execute marketing initiatives, including advertising, promotions, events, and public relations, to build brand awareness and loyalty.
• Collaborate very regularly with Marketing HQ team to anticipate, adapt and implement the marketing plans, forthcoming launches and PR activities that resonate with local audience.
• Collaborate with the global marketing team to adapt and implement marketing campaigns, product launches, and PR activities to resonate with the local audience.
• Ensure the brand's positioning and identity are consistently conveyed throughout all marketing materials and customer touchpoints.

Performance and Governance

• Establish KPIs for marketing performance including brand desirability, campaign effectiveness, innovation success, and commercial contribution to guide decision-making
• Monitor performance against objectives and lead corrective actions when results deviate from plans or market conditions require strategy adjustments.
• Analyze local reporting activity and figures to optimize strategies.

Organizational Leadership

• Build, develop and motivate the marketing teams with the talent, skills, and structure needed to deliver strategic objectives and operational excellence.
• Provide guidance, mentorship, and performance evaluations to ensure the team's success and professional development.

Retail & Sales Collaboration (added section)

• Build strong Marketing activation plans to increase market share within each retailer.
• Communicate and support actively other teams such as Sales, and Training to achieve targets.

Budget Management

• Develop and manage the marketing budget effectively, ensuring proper allocation of resources to achieve marketing goals and maximize ROI.
• Manage the budget including price strategy, profitability of the brand, promotion ratio, stock level, and P&L;, according to local marketing plan and global guidelines.

Profil

Skills: Strategic thinker; ability to propose innovative solutions. People Developer & Leadership. Results oriented, driven.  Data driven decision maker.  Impactful communication, both verbal and written.  Ability to work in international, diverse environments. High energy and positive approach.  Ability to work in ambiguous, changing environments.  Negotiation skills.   Requirements: Degree in Business Administration & MSC in Marketing or Brand Luxury Management. At least 8 - 10 years’ experience; at least 5 of them in a Marketing leading role. Significant experience in Luxury / Beauty market. Significant experience in the PR and Media Marketing function. Proficient in Japanese and English, Spanish or French will be a plus.