Regional Marketing Director

Regional Marketing Strategy ▪ Adapt global brand strategies to regional markets by incorporating local consumer insights, competitive dynamics, and cultural specificities ▪ Define go -to-market approaches for the region including channel priorities, retail strategies, and media mix to optimize reach and effectiveness ▪ Develop marketing plans aligned with regional commercial objectives, product availability, and budget constraints while respecting global brand guidelines Campaign Execution and Localization ▪ Lead campaign implementation across regional markets by coordinating asset localization, media planning, and activation calendars with local teams ▪ Oversee brand positioning consistency while ensuring campaigns resonate with local consumers through appropriate messaging, imagery, and channel selection ▪ Manage regional activations including events, retail programs, and partnerships that create brand visibility and drive consumer engagement Team Leadership and Coordination ▪ Build and develop regional marketing teams with capabilities needed to execute strategies effectively and adapt to evolving market conditions ▪ Provide direction to local marketing managers and specialists through clear objectives, regular guidance, and performance feedback ▪ Foster collaboration across markets within the region to share best practices, leverage scale opportunities, and optimize resource utilization Budget and Performance Management ▪ Prepare regional marketing budgets and allocate resources across markets based on growth potential, strategic priorities, and commercial objectives ▪ Monitor KPIs including sales performance, brand awareness, and campaign effectiveness to assess regional results and identify improvement areas ▪ Track budget utilization across markets to ensure financial discipline and reallocate resources when circumstances require adjustments Cross-Functional Partnership ▪ Coordinate with regional retail, sales, and operations teams to align marketing initiatives with commercial calendars and inventory plans ▪ Partner with global brand teams to provide market feedback, validate campaign concepts, and ensure regional needs inform central strategy ▪ Manage relationships with local agencies, media partners, and vendors to ensure quality execution and cost-effectiveness Vision & Brand Stewardship ▪ Set and evolve the Maison’s global visual merchandising strategy in alignment with creative direction and business priorities. ▪ Define standards, guidelines, and governance frameworks to ensure brand consistency, innovation, and excellence at every touchpoint. ▪ Partner with creative studios, marketing, and store design to translate inspiration into actionable, scalable solutions worldwide. Global Execution & Operational Excellence ▪ Oversee the deployment of visual merchandising campaigns, launches, and events across all geographies and formats. ▪ Establish KPIs and performance analytics to measure, communicate, and enhance the impact of visual initiatives on business results. ▪ Lead the governance of merchandising guidelines, display implementation, and continuous improvement processes.