Assistant EC KA Manager - Douyin

ROLE

• Responsible for Guerlain DOUYIN Flagship Store Business Result.
• Calendar planning with SI/SO plan.
• Deep co-work with platform, KOLs and internal team to delivery monthly SO target.
• Lead DP/TP to ensure smooth operation.

MAIN TASKS

• Support line manager on P&L; management, sales planning, KOL livestream strategy building.
• Cooperate with internal EMKT / logistics / product portfolio teams to align on business objectives and needs, build products planning and discount management and sample/GWP plan.
• Keep close eyes on top players’ promotion trend, ROI performance and KOL livestream SOB.
• Monitor and analyse business key metrics including day-to-day operation (traffic/conversion/AUS) and generating insights for decision making as well as optimization.
• Lead DP/TP to manage operation, including but not limited to, store refresh based on product run rate, promotions, warehousing, logistics and consumer complaints.
• PO and expense control.

QUALIFICATIONS & SKILLS

• Over 4 years Ecommerce related working experience. Better in cosmetics/FMCG industry.
• EKA background in working experience or EMKT related. Knowledge and skills dealing with KA management, EC operation, digital marketing.
• Project management skills is a plus.

KEY COMPETENCIES (CAREER ARCHITECT)

• Strong data logic & sensitivity. Excellent Excel skill.
• Teamwork oriented with ability to multi-task.
• Well organized, good communication skills and interpersonal skills.
• Proficient English and Chinese.