Sr. Director, Strategy & Business Planning - Hennessy
About the role
Description
Are you ready for a world of possibilities?
You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.
Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.
The Sr. Director, Strategy & Business Planning is responsible for defining and driving the Hennessy business roadmap.
Partnering closely with the SVP of Hennessy, this role leads the development of end-to-end business strategies and action plans including forecasting, planning, pricing strategy and identification of growth opportunities across underrepresented business segments through rigorous data and KPI analysis.
The Sr. Director, Strategy & Business Planning serves as a key enabler across the Hennessy team, connecting teams as one business unit and supporting the delivery of overall brand and financial objectives.
Office/Location: Hybrid 3x a week based out of NYC Office
Les missions
Oversee the Business Plan
- Lead in partnership with Commercial Enablement a data-driven commercial plan – including market prioritization, portfolio mix, pricing, channel & distribution strategy
- Develop and oversee the optimal pricing strategy in close collaboration with the Maison and US Revenue Growth Management Teams
- Lead the forecasting process in partnership with the Forecasting Team and serve as the primary liaison with FP&A; for all financial reporting cycles (Budget, Le1, Le2, R&O;, Landing)
- Develop go-to market strategies for product innovations and limited edition launches including distribution, market prioritization and channel activation
Ensure Clear Business Performance Management
- Establish, monitor and report on overarching Business and Brand KPIs (Brand KPis established with Brand Marketing and Business KPIs with Commercial Enablement)
- Conduct ongoing analysis of business performance to develop fact-based recommendations and action plans to drive depletions growth and profitability.
- Identify business opportunities within growth markets and underpenetrated consumer segments using insights from Business Intelligence, Commercial & Brand teams
Assess Marketing Effectiveness of key Marketing Programs
- Evaluate the effectiveness of ATL and BTL marketing programs against business and brand objectives by setting clear KPIs and measuring progress towards goals
- Provide strategic recommendations on the A&P; Strategic Map to the SVP of Hennessy to optimize investment allocation and maximize ROI (market prioritization, on vs. off premise, ATL vs. BTL etc.)
Pilot strategic initiatives that drive Revenue Growth
- Define annual strategic priorities and track progress through the year
- Lead and project-manage selected strategic projects working cross-functionally with Marketing, Maison, Commercial, Finance, and other key stakeholders
Build Strong Organization Influence
- Act as the primary point of contact and foster strong collaboration with the Maison Commercial team, Commercial Enablement, Market Leads, Finance and Business Intelligence Teams
- Lead with a hands-on, “roll-up the sleeves” mindset, conducting regular market visits to support the execution of brand strategies and commercial plans.