Senior Trade Marketing Specialist – Retail Marketing Focused

Description

MISSION STATEMENT

As a key involved team member to fully support the line manager from planning to executing all Mega branding events and can independently handle all DOS retail related and other trade-related activities for franchisee and wholesale channels. 

Assist line manager in developing retail marketing strategies and concepts, as well as implementation across all channels – to ensure an efficient and consistent approach to our clients, improve overall clients’ experience and satisfaction, while ensuring that our brand continues to stand out among all competitors.

MAIN RESPONSABILITIES

1. Strong and solid execution capability to well support line manager in comprehensive retail marketing development and execution across direct ownership stores (DOS), franchisee and wholesale channels, not limited to:

• Good execution skills to ensure the implementation is well managed and results is well delivered, whilst conform with brand image and standard.

• Participates in the development of all retail and other trade-related activities, including strategy and concept, under supervision of line manager. Well co-work with HQ to enhance brand standard yet putting into consideration of local relevancy or needs

• Ensures the roll-out and implementation of the annual retail activation calendar as scheduled, as well as ad-hoc activation requests (eg. Landlord anniversary).

• Independently handle all scales retail events or trade activities from concept development to on-site execution, with the limited supervision under line manager, to fulfill the retail’s needs and help stores to gain the traffic and drive the sales

• Liaise and coordinate with relevant internal and external partners (eg. Landlord) to ensure seamless planning and timely execution for all planned or ad-hoc retail and trade related activities.

2. Strong marketing sense and skills

• Well logical thinking and good project management skills, capable of multiple task management and prioritizing tasks

• Strong self-motivation to achieve good result.

• Willing to think and optimize throughout the entire preparation and planning process.

• Curious about market trends and loves to explore new formats of retail activities.

• Basic event production knowledge, including but not limited to normal material’s price, distinguishing between different materials and finishing, structures etc.

3. Budgeting and control

• Assist line manager in budget planning, budget control, monitoring and each project’s landing.  

• Good ability to control budget and negotiation on cost with involved parties.

• Good ability in performance track and review based on ROI.

• Work with line manager to propose alternative solutions when faced with budget constraints.

4. Team player

• A good coordinator to manage different internal and external teams, especially with retail team, franchises and wholesale team.

• Provides sufficient support to the whole team for big to mega branding events and play a proactive role in delivering results as assigned.

5. Administrative and others

• Capable and timely follow-up for all aspects of the project – including PO creation and payment for vendors, post event report etc.

• Work with 3rd party vendor for print material translation and local print if necessary.

• Assumes additional related responsibilities as assigned.

• Communicate with corporate relevant team for print materials and gifts ordering, new project launch communication. 

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED :

Education: University graduate majoring in Business, Marketing or any other equivalent discipline

Languages: Proficiency in English and Mandarin

Professional experience & know how:

• Solid experience in marketing and events in luxury industry or related industry at least over 5 years

• Good logical thinking and well-organized person

• Meticulous with strong attention to details

• Good knowledge and experience of event management

• Capable of project management

• Good understanding of the brand

• Strong self-motivation and quick learner

Technical & management skills:

• Strong PowerPoint skills and use of graphics – good judgement on presentation logic and numbers

• Project Management and executional abilities

• Good planning, implementation, presentation and negotiation skills

Personal & interpersonal skills:

• Excellent interpersonal and communication skills

• In depth knowledge of marketing, particularly retail marketing

• Ability to work under pressure.

• Down to earth spirit

• Loves to think and challenge yourself.